Win over new patients and make your online appearance the most effective!
With your subscription to Meopin, you have made the first step towards a successful online presence. Now it is time to fill your profile with individual, attracting and unique content. The main goal is to attract new patients or customers and to share all the important information your potential clients need to make the right decision while searching for healthcare professionals. Furthermore, this is a good opportunity to distinguish yourself from other healthcare professionals and create your own “Healthcare Brand”.
As this task is not the easiest one, and not every day work for healthcare professionals, Meopin is happy to help and provide you with a free guide that contains a few simple tips and steps, that help to individualize and improve your profile.
The Meopin marketing guide for healthcare professionals, gives you an overview of the basic aspects of online marketing, with the internet becoming the most used source for health care information.
Here are 9 important points for an outstanding online profile:
People are using the internet and its tools for almost everything. The use of the internet to gather health related information and healthcare professionals has risen over the past few years and there is still no end in sight. Find out the reasons why it is worth it to be present online!
A brand is a business card in the heads of the customers and has a strong recognition and image effect. This may not be common among healthcare professionals but the concept has many advantages for healthcare professionals too. Build your own “healthcare brand” that your patients / customers identify with and trust.
The first thing people do when they are using the internet to look something up, they use search engines such as Google Search. In order to increase the chances that patients stumble upon your profile it is important to be present in the search engines’ results.
Word-of-mouth recommendations are very important among patients / customers. The reviews are a kind of virtual word-to- mouth recommendations. They have a high acceptance rate and are perceived as very trustworthy by the users. Here is how you can get patients to rate you!